Partnership helps Vote.org reach millions of USA voters in 2020
A partnership between Vote.org, WhatsApp and Turn.io helped reach millions of voters during the 2020 USA elections.
Vote.org is the largest non-profit, non-partisan voter registration and get-out-the-vote technology platform in the United States. Through technology, it seeks to simplify political engagement, increase voter turnout, and strengthen American democracy.
Vote.org was looking for a solution to reach the over 100 million eligible voters who did not turn out in the 2016 US presidential election - in a year when a global pandemic brought unprecedented challenges to voters. Organisations like Vote.org had to adapt and innovate to serve hard-to-reach voters with critical election information.
The partnership with WhatsApp and Turn.io resulted in the launch of the first-of-its-kind bilingual voter resource bot, which provided Vote.org tools and resources, and answered voter questions on a state-by-state basis, in both English and Spanish. This was especially important as the 2020 general election marked a record 32 million Latinx individuals eligible to vote, up from 27.3 million in 2016.
The voter resource bot was accompanied by a creative campaign — “Vote What You Started” — featuring late Puerto Rican astrologer Walter Mercado.
The impact of Vote.org 2020 included 3.7M voters registered, 9.4M voters verified, 3.3M mail-in ballots requested, 16.5M polling places looked up and 651M voter contacts across tactics. The bot itself reached 29K users with 118K messages sent.
