When considering using WhatsApp (WA) for Impact it is important to understand the ecosystem. There are 3 types of WA Accounts
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1. Consumer App: The one you use to message your friends and family from your phone. 
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2. Small Business App: This is usually for small organizations that want to sell their products and services to users (max 100-500 users at a time).

3. Business Platform (API): This is for medium and large organizations that want to communicate with thousands of users simultaneously.

Here at Turn.io, we offer the tools to work with the WhatsApp Business Platform or API and we focus on social impact.