October 14, 2024

Product Marketing Manager

Remote

Role: Full-time, Permanent

Start date: 1 December or earlier

Location:  Remote

Salary: Competitive

🌍 About Turn.io

Turn.io powers life-improving conversations. Our chat platform and impact community enable organisations to scale access to vital services. 

We're creating a product that allows social impact organisations to have private, personal and guided conversations to improve lives at scale. We work with small and large social enterprises, non-profits, and governments who are changing the world for the better, using our product. 

Here are just a few examples of how some of our customers have used Turn to make an impact:

  • In response to the COVID-19 pandemic, the World Health Organisation delivered a combined total of 60 million messages to over 15 million people, providing them with instant and easy access to the most accurate and up-to-date information shared by their governments and health organisations.
  • Rising Academy, who is on a mission to create the most powerful teaching and learning tools for the people that need them most, has improved maths educational outcomes for children in Ghana through delivering quizzes and providing tutoring through WhatsApp.
  • Penda Health is providing affordable, high-quality healthcare to Kenyan families by integrating chat support and telehealth into their clinic network.    
  • The South African National Department of Health improved health outcomes for 450,000 pregnant women through WhatsApp, by providing a 24/7 support line and a self-service knowledge repository that guides women through pregnancy and the first 2 years of a child’s life.
  • The United Nations has empowered people to make climate action an integral part of their daily life and be part of the solution to the climate crisis through their “UN Climate Action” WhatsApp service.

🌟 Role Overview

As Product Marketing manager for Turn.io, you'll be the go-to expert for market insights, shaping product strategies, and spearheading comprehensive go-to-market plans to launch and elevate our product. Collaborating across all levels and departments will be key to your success. Your work will directly contribute to improving the lives of millions through life-improving conversations.

✨ Key Responsibilities

  • Audience & Positioning: Lead the development of target audiences, positioning, and compelling narratives backed by data.
  • Go-To-Market Execution: Craft and execute comprehensive launch plans encompassing positioning, pricing, promotions, measurement, and asset development in collaboration with cross-functional partners.
  • Collaboration: Forge a partnership with the product and Growth teams to drive awareness, adoption, and retention of our solutions.
  • Develop compelling sales collateral: Create and maintain high-impact, customer-focused sales tools (e.g., presentations, one-pagers, case studies, battle cards) that effectively communicate product value propositions, address customer pain points, and support sales teams in closing deals.
  • Strategic Product Influence: Leverage market insights and expertise to shape product strategies and roadmap.
  • Communication: Effectively communicate strategies and progress up and across the organisation.
  • Agility: Independently execute with adaptability to meet evolving business needs.

That said, the nature of a startup dictates that roles often cover a lot more ground than the job specification suggests and as such we prefer a versatile-ist over a specialist. This is an exciting opportunity for the successful candidate to join a funded social enterprise in its founding years and experience and shape the growth of a product first-hand. 

🎓 What We're Looking For

  • 8+ years experience in strategy consulting, program management, product marketing, partnerships, business development, business strategy, or equivalent.
  • Proven ability to build and scale businesses, products, or programs/initiatives.
  • Track record of influencing stakeholders at all levels, including cross-functional leaders.
  • Demonstrated ability to drive resolution in complex situations with competing perspectives.
  • Experience using analytical approaches to solve ambiguous business problems.
  • Ability to execute effectively amidst shifting priorities.
  • Bachelor's or Advanced degree (e.g., MBA)
  • Project management skills, including experience leading matrixed organizations and functions with operational rigour and enthusiasm.
  • Experience operating in the global south 
  • Knowledge of online business models and Internet/consumer technology.
  • A keen interest or background in the social impact or healthcare sector would be a feather in your cap.
  • Ability to thrive in a fast-paced, dynamic environment and work with a geographically dispersed team to deliver exceptional results.

💼 About Us and how we work

  • We’re a small but global team, from from India and Pakistan to Colombia and everywhere in between;
  • We deeply care about our customers and end-users;
  • Transparency and openness are key to us, where everyone is able to voice and contribute to decisions — big or small;
  • We highly value a good work-life balance, kindness, empathy and caring about humans.


Interested? Apply to join our team on this exciting journey to improve lives, one conversation at a time.

Apply